Using the internet for self promotion is a cut throat business.
You have to know everything about advertising in the internet space while putting all your efforts towards research all while creating quality content.
Each day, more and more content creators,podcasts, blogs and websites focus their efforts to optimize their rankings on search engines.
Think of it as training and working out but for keyword relevancy,
You need to be on the top of your game everyday.
SEO
Search Engine Optimization or SEO is a term used today by the web advertising space.
Popular search sites have created their algorithms and crawled the net. The search engine is the most widely used internet tool for users to find any website.
So just what is search engine optimization and do you have to use it?
The answer to why you have to use it is an easy one. You will need search engine optimization to make your site visible.
A website optimized for SEO gets the benefit of generating high traffic volume.
Let’s just say you only get a few successful sales with 10 to 20 percent of your traffic. Fast forward to getting a hundred or more hits per day and you are set.
If you only get ten to twenty hits a day, you might only get one or two sales if not any at all.
The problem with search engines
Most people using search engines stop looking for sites after the first page.
If you make it on a first page of search results, this means that you have succeeded in search engine optimization.
You’ll get a higher chance that someone clicks on your link and visits your website.
The more traffic for your site, the better position you have to leverage your call to action.
This is why it is absolutely necessary that you work to make your ranking even better!
How much work is this ?
Search engine optimization requires a lot of work.
There are many things you have to tweak and modify on your site to get a good search engine optimization.
This includes doing research and getting information about keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too repetitive.
What we aim for is light and informative.
There are certain rules and guidelines to be followed when making your site’s content appropriate for search engine optimization.
Leveraging Links
Collaborate with other sites to get get link exchanges and page transfers.
The more inbound and outbound traffic you can have generated by external sites are one of the sought after data sets search engines uses to rank sites.
This method is 100% proven. After all, you rarely a website that does have any outbound links.
Apply this trick and you’ll see and feel an upsurge of traffic coming to visit your site from other sites.
One thing when exchanging links with other sites is to make sure to share the same topic as the other site.
Share a common subject so that there is continuity in the type of information your target audience is on your site to see.
Exchanging links also boosts chances of getting a high ranking in search engine results since search engines ranks sites with inbound and outbound theme-related links very highly.
All you need is a good ranking position in the search engines and you can generate more traffic to your website without the high costs.
DYOR
Do your own research before you start. There is so much guides and websites that purely focus on SEO.
Find articles that can help you optimize your site to get better search engine results. The more you learn now, the less you will struggle as you continue into your journey.
This will all help you in getting those high rankings that everyone is looking for. It may require a little time and effort on your part but the benefits will be astounding.
Try not to have to pay for SEO optimization when you are starting out, but once you thing your growth is impacted by bad keywords, consider improving your results and look for freelancers or professional agencies that have built their business around this.
Proper Tags & Descriptions Increase Traffic
Everyone wants their traffic to grow for free.
So what can you do?
One simple thing that you can implement right after reading this is to make sure you are using proper tags and descriptions which can increase your traffic flow.
Your tags, metadata and description in your posts, landing pages and articles will affect how well they show in Google. You will get rewarded by increased visibility in search engines.
If you want to have a completely functional and successful site, you need to ensure that your tags are in place and that you do not have any broken links.
You will also need to submit your sitemap to Google so that your website shows in the Google search engine.
- Be sure to use your keyword phrases effectively.
- Your primary keyword always needs to be in the title, description, meta tags and content.
- Do not attempt to keyword stuff since Google might punish you.
- Make sure your keywords are flowing in a manner that is natural with the text.
- Proper tags and descriptions are an easy way to increase your traffic to your site.
- Make sure you learn what keywords come to mind for your audience.
- Search engines do not pick up graphics, so having keywords there is just useless. Instead, include them in the alt text associated to the images.
Finally, SEO is done by using tools and methods to make your site rank higher in search engine results.
Getting your site on the first page or even on the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic that could lead to more income for you!
Resources
ahrefs
Google analytics
Google adsearch
Google Keyword Planner
Google Alerts
Moz
Semrush
KWFinder
Keywords Everywhere
Google Lighthouse
Page Speed Insights
Making Your Website More User Friendly
ALLCAPSfinance 
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